The press is part of an investment that includes an MB Prestige 52 digital folder and a Morgana glossing unit, which the company expects will help boost customer print.
The Kent-based company, a sister company of Howitt, will run its iGen setup to output work for its Market Power service. This allows clients to create marketing material online, including direct mail, leaflets and posters.
Collateral can be produced externally using pre–defined and uploaded templates and the company anticipates the new kit investment will improve the efficiency of the process.
Vincent Gidley, group operations director at Dialogue Solutions, said the new machines represented "a watershed for Dialogue Solutions' client offering".
He added the kit would both enhance the service for existing clients, as well as "open up the business to new markets".
The 27-year-old business has also installed colour calibration software from CMI, which Gidley says will both "improve the quality and add value" to the product.
Dialogue Solutions buys second iGen3 to extend capacity
Dialogue Solutions has invested in its second Xerox iGen3 digital press in a bid to increase capacity for its print collateral management service, Market Power.
