The study found that just 15% of workers fully understand the technical language used by their print departments or suppliers, with one in five having little or no understanding at all.

According to ICM, the language barrier is leading to poor customer relations and unsatisfied customers, with almost half saying they were wary of dealing with printers because of the jargon and 77% saying a better understanding of print terms would make them feel more valued as customers.

To coincide with the report, Canon has launched the Buzzword Buster to help printers bridge the divide and better educate print buyers in the terminology of print.

Ben Milford, head of professional marketing at Canon Business Solutions, explained: "As an industry we need to work harder at marketing and promoting our services, and the first step towards that is by making it easy for buyers to understand what they are getting.

"Terms like pre-press and make-ready may be obvious to us, but mean nothing to the customer," he added.