The report suggests that around 69% of buyers find jargon frustrating and almost half (49%) blame jargon for bad print jobs.

The research claims this is partly due to 34% of buyers putting off calls to printers for fear of getting confused by technical terms.

But it did find that one third of the buyers questioned said printers were good at explaining specific terms when asked to.

“If we can’t understand our own industry jargon, what hope is there for our clients?” said Ben Milford, head of professional marketing as Canon Business Solutions.

“As an industry we need to work harder at marketing and promoting our services and the first step is making it easy for buyers to understand what they are getting.”