London-based printer Push produced 170,000 packs, which comprised an A5 12pp 'Autumn never looked so good' brochure, with GI Direct printing an extended A4 letter and Quadropoint producing an embossed envelope.
The activity was created by Kitcatt Nohr to support John Lewis's 'Take a look, make a look' campaign that is also running in press, outdoor and digital platforms.
John Lewis recently launched its own customer magazine, Edition.
John Lewis promotes new ranges with DM campaign
John Lewis has launched a direct mail campaign to coincide with the launch of its autumn and winter fashion ranges.
