The Hatfield-based print management specialist won the contract "cold", not having produced any printed matter before for Callaway.

Following the account win Charterhouse will manage production of Callaway's pan-European brochure, direct mail items and point-of-sale projects, the majority of which will be produced in several languages and distributed throughout Callaway's European outlets.

"This win consolidates our reputation as marketing print experts and continues our expansion into Europe," said Charterhouse account director Jason Hammond, who worked on the Callaway pitch.

This latest account win follows Charterhouse's securing of a two-year rolling print management contract in February with financial services Cattles, worth more than 3m per year.

The firm's other clients include Waitrose, Powergen, T-Mobile, AirMiles and Wickes.

Story by Andy Scott