Everything was installed at the direct and hybrid mailing firm’s Radstock site in December, with part of the investment replacing an older device and another part representing an addition to its current Xerox fleet.
CFH said new capabilities, such as foil-like effects, iridescent hues, and fluorescent printing will be enabled by the Iridesse, while incorporating FreeFlow Core will further enhance its pre-press automation for existing customers, integrating with CFH’s back office and the FreeFlow Vision software.
FreeFlow Vision increases efficiency, with automated, real-time data on production print operations within Xerox and non-Xerox environments.
CFH said the investments would also position the company to attract new clients and seize emerging market opportunities, especially across the web-to-print area.
“Investing in class-leading Xerox workflows and technology, particularly the additional functionality of the Iridesse, will give new and existing clients more choice and effectiveness in their communications while adding value to our capabilities as we pursue market opportunities,” said group production director Steve Cray.
Nick Bridge, general manager of Production Systems and Graphic Communications at Xerox UK, also commented: “For over 20 years, CFH has chosen Xerox innovation to complement its growth and commitment to delivering exceptional communication solutions.
“This investment in the wider Xerox eco-system leverages leading-edge Xerox technologies and automated workflows that deliver even better service and innovation to clients and prospects.”
CFH has also just installed a Canon VarioPrint iX3200 inkjet press at the Radstock site – the company’s second after a successful installation at its Livingstone factory in Scotland.
While CFH’s flagship product is direct and hybrid mail, the company also offers digital and litho commercial print, with customers across health, financial and local government sectors, including for electoral print.
It employs around 300 staff, turning over £51m in the year to March 2023.
