CEPI said that, while the paper sector is one of the most intensive water-using industries, paper is also a frontrunner on water treatment and water handling.

Martyn Griffiths, communications and public affairs director at CEPI, said: "We are a water user, not a water consumer, which is often misunderstood and misused by some stakeholders."

CEPI has also joined the Water Footprint Network (WFN) to help calculate water use in the industry.

See also:
CEPI to examine effect of transport on carbon footprint
CEPI claims innovation key to paper's future