The Cirencester-based company, which is the print management division of advertising agency EHS Brann, produced 48,000 direct mail shots in-house.

Elland-based Waddington & Ledger produced 100,000 door drops and 920,000 inserts, while the outers were supplied by Northamptons Encore.

The campaign started with national press inserts on 23 October and will climax when the direct marketing mailers go out on 7 November. It coincides with the XC90s launch at the Birmingham Motorshow.

Brann Direct Communications also offers fulfilment, data capture and pre-press and has a 14.8m turnover.

The company has also produced direct marketing campaigns for Accenture, Barclays, Comet, O2 and The Economist.

Story by John Davies

Picture: Volvo's print media push