The 10pp coffee table book was printed by TL Visuals in Bristol on uncoated 170gsm, rather than the usual gloss paper, using its 12-colour Speedmaster and then saddlestitched.

Car magazines are often demanding. Volvo uses us as we have image control, using a spectrophotometer to analyse colour, said TL chairman Rod Tibbert.

Volvo and Brann Direct Communications were able to come in and look at the job on press. But the real beauty of Heidelbergs image control is that you can scan the whole sheet and lock the colour there and then, he added.