Moran, who was previously UK and Ireland marketing manager, will be responsible for the UK, Ireland, Denmark, Sweden, Norway, and Iceland in a newly created role.

He said: "I am delighted to take on this role and to continue to work with such a strong and experienced sales team.

"These are challenging, yet exciting times for everyone involved in the print industry and I believe that as a leading supplier we have a key role to play in ensuring our customers get the products and services they need to prosper."

Moran has been at Bobst for eight years. In his new role he heads up a seven-strong team which is responsible for sales and marketing of all Bobst, Martin and Asitrade products.