The method uses large-format digital printers to produce anything from one-off displays to full production runs.

Bezier wouldnt give details of the technique, but said: The result is a high-quality lenticular image with a shorter lead time, which is more widely available at a commercially justifiable and therefore viable cost.

The biggest expense with lenticular images was the polyester lenses that had to be imported from the USA, said director of marketing Mandy Long.

We saw the limitations of producing large-format lenticular point-of-purchase displays using conventional printing methods.