Corporate affairs manager, Shannan Hodgson said the company shifted its focus from designers, printers and creatives to larger corporations because it realised there was a "gap in understanding" about recycling among corporations.
The video was created by graphic design company Exo Design. It illustrates the positive outcomes of helping protect the environment by doing things such as using recycling paper, saving water and cycling to work.
Hodgson said: "We wanted to give the video a corporate feel without making it boring. So we’ve tried to make it quirky, simple and light hearted.
"It includes lots of positive imagery. We didn’t want people to think we were giving them the hard sell," she added.
The company has used social networking sites to promote the video, including a Twitter campaign with teaser images in the lead up to its release.
Hodgson said Arjowiggins Graphic was planning a multimedia campaign for next year that would incorporate social media, online video and direct mail.
Hodgson said it was too early to comment on who it would manage the printing for the campaign but that Arjowiggins Graphic had used Pureprint for direct mail campaigns in the past.
See the video here.
