Mitcham, Surrey-based Aldridge has installed a Xerox DocuColor 5000AP and a Xerox 700 digital press to help it open up new markets and boost the capacity of its digital offering.

The commercial printer's latest investments complement its existing litho and digital portfolio and will allow it to complete more personalised short-run work.

Robert Aldridge, director of Aldridge Print Group, said: "APG has always invested in the latest technology and thrives on innovation.

"In these tough economic times, we have chosen to invest in new areas of our business so that we can continue to thrive and remain competitive in the marketplace."

Aldridge said that the decision to choose Xerox machines was "obviously the right decision" as the company's sales were up as a result.

"We now have access to some of the newest technology on the market, which is supported by Xerox’s superior customer service," he added.

Peter Taylor, director of production and graphic arts at Xerox UK, said: "As we move towards the end of a tough year, it is great to see customers such as Aldridge Print Group demonstrating how an investment in the right technology can facilitate superb results and further drive their business."