He’s 32 and says that his hobbies include: “Art, design, collecting, travelling, sports, history and current affairs.” He also has a weakness for “dogs, Land Rover Defenders, and gin martinis.” Seth is pictured with his father, Paul, the firm’s managing director.
What would be your dream job?
I feel very lucky to say I’m already doing it! The opportunity to work with a great team, adapt, improve, and have some great fun along the way.
What is your favourite film?
Barry Lyndon by Stanley Kubrick – stunning, unique and a classic
What is your favourite TV programme?
A firm favourite is Yes, Minister – brilliantly witty, and still so relevant after over 30 years
What is your favourite phrase or saying?
'Measure twice, cut once' – sound advice that has never left me, from my design teacher Mr Taylor at school
What is your favourite album?
I’m really enjoying Americana by The Offspring in the gym – a throwback to my youth!
What is your favourite book/what book are you reading at the moment?
I just started reading Factfulness – ten reasons we’re wrong about the world and why things are better than you think, by Hans Rosling
Cat or dog, or…?
Would love to have an Airedale or two!
What is your greatest luxury in life?
My unique Land Rover Defender
What is the strangest job you’ve ever done?
Working for a crook at a pizza joint in Soho for two weeks was certainly eye opening
What’s your greatest fear?
Being forced to drink a milkshake
Who or what makes you laugh?
The delivery of Brexit
Which superpower would you like to have?
Time travel – helpful for getting more hours in the day, and also to travel into history and witness it for myself
Who would be your favourite party guests?
Samuel Pepys (diarist in mid-17th century London), Winston Churchill, and Coco Chanel
What was your childhood obsession?
I started collecting chairs when I was 12!
What was the best business deal that you’ve pulled off?
The next one, otherwise what’s there to work for?!
Life is…?
…there for the taking