Why did you get into printing?
It’s a family affair. Mistakenly I thought it was the easy option
What is your dream bit of kit?
A computer that I can telepathically dictate to so that it can send my emails for me
What would you most like to print?
I’m already printing it, but it’s confidential
What is your favourite film?
I love sci-fi and was blown away by Avatar and more recently Interstellar
Who or what do you hate the most?
Life is too short to hate
Who do you admire most in the industry?
My parents (Fridette and Peter, pictured with Alex above)
What is your favourite saying?
‘Life is too short to drink cheap wine’. We sell this card in packs of 10 – it’s a good seller!
What book are you reading at the moment?
Recently I read Le Freak, it’s the autobiography of Nile Rogers and an amazing but touching story. I read a lot but at the moment I’m reading about the Theory of Constraints
What is your greatest luxury in life?
Spending time with my family
What is the strangest job you’ve had?
My first work experience was filling divots on a golf course
Who would you like to be stuck on a desert island with?
It depends for how long…
Who or what makes you laugh?
My three-year-old daughter
What piece of kit would you like to see invented?
Peel and seal applicator for diamond flap envelopes
Most embarrassing moment?
I’m not easily embarrassed
Where would you like to be right now?
Harbour Island in the Bahamas
What’s your worst fashion disaster?
I dress very conservatively so have never taken risks with fashion
Which superpower would you like to have?
The ability to read minds
Who would be your favourite party guests?
I always like meeting new and interesting people, but I would have loved to meet Steve Jobs
What is the worst kind of print?
All kinds of print have something to offer – the printing press is one of the most important inventions of all time. Where would we be without print?
What was the best business deal that you’ve pulled off?
It’s a work in progress
Life is…?
A challenge
What was your childhood obsession?
Cars – specifically Porsche 911s!
