Still, while we might prefer our six-packs from the fridge and accompanied by last night’s leftover kebab, we don’t shy away from admiring the dedicated gym disciples who can whip off their tops with fearless pride at the slightest invitation.

While we suspect that most of the print industry firmly follows our exercise regime of lifting pints and flicking peanuts, word has reached us of one London-based pre-media honcho’s strict adherence to Arnold Schwarzenegger’s instruction for us all to terminate our inner ‘girly-man’.

The ripped reprographer’s new-found membership of the, ahem, gun club is said to have been partially motivated by a desire to get Fresh-er with the ladies, who will no doubt be wondering if perfect pecs and bulging biceps are just the tip of the ice-Berg.

Have you noticed an interesting story building up? Email tim.sheahan@haymarket.com