Gaga supplier

60 seconds with Dynamic Print

Dynamic: hot-foiling, embossing, debossing and die-cutting specialist

Dynamic Print was founded in 1990. The company was one of current managing director Sarah Smith’s very first customers when she worked on the inside sales team at James McNaughton Paper.

“I never envisaged a 30-year career within the paper industry, before leaving Premier Paper to purchase Dynamic Print in 2018,” she says. “I am now enjoying my seventh year on the other side of the fence.”

Where are you based?

Dynamic Print is based on the outskirts of Norwich in beautiful Norfolk

How many staff do you have?

We are a small team of four with many decades of experience between us

What does your firm do?

We are a traditional company specialising in techniques such as hot-foiling, embossing, debossing and die-cutting using machines dating back to the 1940s and 1950s

What’s your typical customer?

Someone looking for a piece of eye-catching tactile piece of print work or someone wanting to use substrates showcasing upcycled products

Which areas do you serve?

Local and national

Which markets do you serve?

Everyone from brides to corporates – anyone looking for the perfect blend of substrate and specialist techniques

Who are your clients?

A wide range from major brands to museums. Oh, and a cool project for Lady Gaga!

What’s your USP?

Our expertise with traditional old-fashioned techniques and our knowledge of creative substrates to help bring customers’ artwork to a whole new dimension

What’s been your proudest achievement in the past few years?

Keeping the business buoyant during Covid. It was tough, as it was for everyone, however, we found ways to keep things moving forward and came out of it in a stronger position then when we entered into it

Where do you see your business in five years’ time?

I see my business growing over the coming years, ready to be purchased so I can enjoy an early and long retirement

What’s your team’s favourite biscuit?

Dead-fly biscuits aka Garibaldi