As print's role in the media mix evolves, becoming more targetted, timely and sophisticated, having the right workflow can be the difference that makes work profitable.

We have brought together a panel of printers - Andy Psarianos, technical director at FE Burman and Dave Spooner, general manager at Breckland Print - to discuss how to effectively implement workflow, the tricks and traps to look out for, and will be taking your questions live throughout the event.

Also joining the panel, Mark Lewiecki, senior product manager, Adobe PDF Print Engine will reveal how PDF VT will take personalisation into the mainstream, while John Davies, workflow business strategy manager, Fujifilm will be on hand to detail the latest developments in the technology.

Neil Goodman, director at Direct Design will highlight from an agency's point of view how clients' needs are changing, and the trends and demands to look out for over the next few years.

The event will be hosted by PrintWeek executive editor Barney Cox.

The event is live at 11am GMT, 18 November, so to put your questions to our panel sign up now on the registration page.