The pre-media giant will target "print service providers and direct marketing agencies" with new versions of its Insite, Prinergy and Darwin products to help customers "plan and execute these campaigns".

Kodak Insite Solution range, incorporating its Variable Data System v4.0, offers support for variable-data print (VDP), personalised URLs, variable email and personalised landing pages.

Gershon Alon, on-demand applications director at Kodak Graphic Communication Group, said: "Creating a VDP job can be a long and complex process involving marketers, designers, IT, legal and production managers. The process also potentially yields many graphic resources that need to be managed."

The Insite product range integrates with Kodak's Darwin v3.0 to create a "platform for cross-media communication" in print and online. Darwin includes advanced job ticket programming, JDF-based job submission and imposition.

Alon added: "The integration between Darwin Software and Kodak's creative workflow products helps ensure a shorter, more efficient and controlled process."

The new version of Darwin, which serves as the content creation tool for VDP applications, also includes "rich new functionality", such as a new interface and scripted rules options, and an expanded barcode library and personalised images.

Kodak claimed VDP jobs created through Insite and Darwin can be made "ultra efficient" with its Prinergy workflow software, helping to "maximise profitability and awareness".

Insite, Prinergy and Darwin will be part of company's Unified Workflow Solution at Drupa, which takes place from 29 May to 11 June in Düsseldorf, Germany.