Kodak to simulate real-life print conditions in Drupa demonstration

Kodak has announced it will set up a site simulating real-life print conditions at this year's Drupa, to demonstrate how its products can improve workflow across the whole print process.

Its Print On Demand Solutions Group will exhibit a new set of workflow products for digital production printing to its OEM channels at the exhibition, which it says will help clients to become more profitable.

The demonstration will show how the print provider has complete visibility and control over static and variable data print jobs across the entire production cycle, including pre-press and web-to-print.

Kodak will highlight the integration between the various products within the workflow portfolio, as well as between these products and the family of CREO Color Servers, which provide an effective gateway to a wide range of digital presses.

Chris O'Connor, director of global accounts and business development for CREO-branded products, said: "OEM partners can grow their business and profitability by enlarging their solution portfolio and providing full end-to-end workflow solutions.

"Value-added resellers in the industry will also see opportunities to offer these solutions to their customers by entering a business alliance with the Print On Demand Solutions Group."

The new workflow products will be shown at Kodak's stand D01 in Hall 5.