The company, the large-format print and display division of St Ives Group, was tasked with producing a lightweight, waterproof and flame retardant print job to cover the stadium seating behind the stage.

Printed on the company's NUR Expedio UV roll-to-roll printer, the backdrop comprises a range of different sized sections, the largest of which measures 20x20m.

Service Graphics opted to print the backdrop on acrylic coated Visiontex material, which was carried out at its Skelmersdale facility in Lancashire.

According to the company, the key challenges during production included maintaining colour consistency coupled with the need for backdrop sections to match up.

Service Graphics sales director Scott King said: "We are thrilled to have been selected to provide graphics for such a high profile tour.

"It demonstrates the variety and quality of the products and services we offer and positions Service Graphics as a ‘best practice’ service provider."

Last month, Service Graphics produced what is claimed to be the UK's largest ever PVC print job, a 100mx37m banner commemorating the Queen's Diamond Jubilee.

The banner, which was printed in 42 separate sections, was mounted on Sea Containers House, a 46m-high building located on London's South Bank.

In its latest interim management statement, Patrick Martell, chief executive of Service Graphics parent St Ives, said point-of-sale business activity in general was described as "strong", but that margins are being driven down due to the ultra-competitive retail market.