Winner
Augustus Martin
www.augustusmartin.com 020 7537 4200
It's third-time lucky for Augustus Martin as it walks off with the top point-of-purchase prize after twice finishing as a runner-up in the category. Such was the impact of the motorised Ferris wheel display produced for O2's ‘Here's to you' campaign that the judges in the innovative print category tried to nominate it for their top spot as well! This stunning and innovative display, which was produced for Williams Lea in order to promote O2's pay-as-you-go services within its flagship stores, gave Augustus Martin the edge as the most effective piece for quality and impact. Both Williams Lea and O2 wanted to create ‘theatre' in-store by producing a fully-working, double-sided Ferris wheel display unit and Augustus Martin delivered 100% on that goal, coming up with a piece that "immediately stands out in this category". Due to the complexity of the unit, the printer worked closely with Williams Lea to produce a blank prototype. This ensured that suitable materials were used to enable the wheel to revolve correctly, while generating maximum impact. The unit was digitally printed onto 2,000 micron display boards using Augustus Martin's Inca Onset and then matt laminated. The Ferris wheel and pods were printed digitally on 10mm foamcore. The display was then CAD-cut and assembled, including a motor and batteries. Both Williams Lea and O2 were reportedly "thrilled" with the outcome, as were the judges, who summed up the breadth of the entry as simply "the best - and by a long way".

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