The paper grade, which is part of the merchant's 'born again' range, is an FSC certified coated paper and board range.

It is manufactured with a 55% recycled fibre content, 25% post-consumer de-inked FSC certified pulp, 30% pre-consumer fibre, and 45% FSC certified, virgin ECF fibre from sustainable forests.

Nicola Sweeney, business services manager at Ignis Asset Management, said: "We made a commitment to reduce our carbon footprint and by selecting a paper with a 55% recycled content we are helping to do that.

"9lives 55 is also a paper which can still print our logo in a spot colour that will really stand out against any background."

Run lengths for different IAM printed collateral can range from 500 to 100,000, and 9lives 55 Silk will be used on around 500,000 printed products a year.

Ignis Asset Management uses a group of five different printers.