The grade is an FSC-accredited coated paper and board range that is manufactured with a 55% recycled fibre content. This consists of 25% post consumer de-inked pulp, 30% pre-consumer fibre and 45% FSC-certified virgin ECF fibre from sustainable forests.

Colin Ballard, production director of WSL, which prints the brochures, said: "We use 9lives 90% of the time when customers ask for a recycled stock."

The brochures are printed at WSL on a Speedmaster SM 74-5, and there are three brochures a year that range from 28pp to 40pp, each with a run length of 130,000.