Managing director Patrick Kremer said the firm would use its 12sqm stand to show the benefits of its Marketing Acceleration Platform, which helps marketing agencies bring campaigns to market by automating procurement processes, and also its newly released Mtivity Procure.

Kremer said Mtivity Procure will help agencies efficiently source and procure campaign assets. He called it “the first solution of its kind to give agencies the benchmark data, automated calculations and cost data they need to give clients confidence in their sourcing processes”. 

Kremer said: “While based in the US, Mtivity has long had a significant presence and customer base in the UK, so we understand and appreciate the opportunities here. Exhibiting at a UK event is a natural outcome of our continued growth in this market.

"Mtivity has validated 148% productivity improvements for our clients in the areas of marketing resource management and marketing procurement. We will be showing booth visitors how our clients use Mtivity to deliver complex, global campaigns faster and with greater efficiency."

Mtivity, which has an office in London as well as in Silicon Valley and New York, will also be hosting a workshop, entitled Repositioning the Role of Print in a Digital Economy. It will focus on how print is evolving but remaining a key touchstone in the customer journey, and will highlight results from Mtivity's recent research on marketing agency behaviour patterns.

The research found 70% of the UK marketing agencies surveyed pick up more than half of their revenue from print-related marketing.