Canon’s Ben Milford said Heidelberg’s presence at TPE had been welcomed and demonstrated that litho and digital complement each other in the short-run market.
The head of professional marketing at Canon added that, despite digital showing signs of further growth, there is still a place for both technologies.
“I think it is great news that Heidelberg is here,” Milford said. “In terms of profits, companies with both digital and litho technology or just digital are doing better than companies with just litho.”
He added that litho was still the best technology for long-run work while digital comes into its own with short-run personalised jobs.
Fujifilm marketing manager Graham Leeson said that it was critical to have a litho presence at the show.
He added that he had not been disappointed with the levels of interest taken by visitors on the Fujifilm stand.
This was echoed by OKI account manager Andy Jackson who said that TPE had been “a steady show” and that there was a surprising number of visitors from overseas. “It has been a busier show than last year’s Digital Print World,” he added.
Exhibitors also commented on the good spread of visitors, ranging from commercial printers and print-for-pay firms to public sector bodies and praised the “quality” of visitors, adding that many are investing despite the economic climate.
Daniel Pooley, sales and marketing manager at Renz said: “It’s been pretty busy, we’ve had a lot of interest.”
Mixing digital and litho works best for visitors and exhibitors
Exhibitors at Total Print! Expo (TPE) have said that the show has cemented the view that litho and digital are complementary rather than competitive technologies.