Maslands moves into web-to-print and upgrades digital offering

Commercial B2 printer Maslands has moved into web-to-print and upgraded its Xerox 5000 to a Xerox 7002.

The Devon-based company added web-to-print ordering to offer its clients more options for ordering print.

Joint managing director of the £1.5m-turnover business Louise May said the move would save the company administration time on simple orders and enable it to access alternative routes to market.

She said: "We added web-to-print to offer our existing and prospective clients an alternative way to order their print, saving them both time and money.

"It means that we can offer simple print procurement for many items, which means we can offer our customers greater flexibility and control."

Maslands is also in the process of upgrading its existing Xerox 5000 press to a Xerox 7002.

Andy May, joint managing director, said the company was steadily growing its digital output.

"We invested £1m in a Heidelberg Speedmaster SM 52-4+L last year, along with a Stahl TH56 Automated Folder and six-station ST100 Saddle-Stitcher.

"While that is our main avenue, the upgraded Xerox 7002 will also boost our digital offering."