Revive 50:50 from Robert Horne was our immediate choice as it is a sheet that we are familiar with. Seven is acutely aware of global ecological issues and sought to produce their magazine in a socially and environmentally responsible manner.

This meant that the project needed a quality paper with very strong environmental credentials. Any errors in judgement over the choice of paper could have been potentially damaging to the magazine’s image. In addition, given the tight schedule and that the job had a lot of solid areas, it was vital that the chosen stock would dry within 24 hours. We were confident that Revive could do the job.

Chris Stokes, managing director, Inkon