The photographer describes the theme of the calendar and the style of paper they require. In this case they wanted uncoated mid-white paper. I then selected the most appropriate material.
I must consider quality, printability, availability and cost. These are the most important factors to the client. Robert Horne is one of our major suppliers. It is very proactive in discussing and selling its products. It also provides a large range of products to print on. We produced the calendar in tri-tone. Both the feel and the mood of the project must be taken into account.
The uncoated Imagine range suited this particular job very nicely.
Mike Wells, technical director, Royle
Corporate Print
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