The label printer, based in Bury St Edmunds, Suffolk, printed 1.75m Fix-a-Form multipage labels for Rowse Honey Blossom and Organic honey jars.

The marketing push aims to attract 1m more people to the products and bump up sales over the next two years.

Rowse, an existing customer of Denny Bros, chose to use the six-page re-sealable labels die cut and machine-applied to the lids of the hexagonal pots.

The label unfolds to give details of the on-pack offer of an eco shopping bag, said a spokesman for Denny Bros.

"Fix-a-Form was a neat way for us to communicate our exclusive eco bag offer," a spokesman for Rowse Honey added.

"The hexagonal shape of the label was very important and we chose Fix-a-Form as we knew it would be the most effective way to communicate the eco bag and new branding."

Rowse Honey is launching a new range of Supahoneys made with Manuka honey, a new Light & Mild Honey, limited edition honeys and a Beekeeper’s Select Honeys.