The Cheshire-based company, which has more than 550 staff worldwide, will also continue to manage the printing of weekly Pools Coupons, which it has done for the past 10 years. The extension of the contract was also awarded following a tender process.

Conleth Byrne, managing director of The Football Pools, said: "Despite natural concerns about switching to a new supplier and potentially disrupting our service, APS Group has far exceeded our expectations, ensuring that our service to customers remains at a high standard.

"The managed service means we can outsource all of our retention, transactional, coupon and marketing print."

APS director Kim Naylor added: "Having worked with The Football Pools for over 10 years, we understand their market well. We evaluated the client’s individual requirements to develop a bespoke print management and software solution."