What attracted you to your new firm?
The firm has considerable potential in the UK, which is exciting and challenging. Its core focus on transactional mail and data-driven marketing means it can take advantage of the opportunities arising from consolidation.

What will your main responsibilities be?
As group managing director for the UK operations, I have responsibility for the graphics and transactional mail operations in Redruth and DPS Direct Mail in Orpington.  

What skills and expertise do you bring to this role?
From my years at Pitney Bowes Document Messaging Technologies International, I have a good understanding and experience of the print and mail market in the UK. Coming from a supplier gives me the insight that other people may not have. I will also be able to call upon my previous experience of managing organisations during periods of change and growth.

What are your main goals in your new role?
To complete the integration of acquired DPS Direct Mail into the Stralfors Group and to grow the revenue and profitability of the combined business. I will also work to secure a greater market share in the UK.

What are your new firm’s specialties?
The company is part of the Swedish Posten Group. Stralfors are experts in the management of customer communications.

Who will you report to?
Group chief executive in Sweden.