Print buying
Happy memories power personalised First Choice holiday campaign
First Choice Holidays has turned to a "precisely targeted direct marketing campaign, which speaks directly to each individual consumer" using details of the recipients' previous holidays, to compete...
Bmi outdoor ad set to be seen by 100m passengers at Heathrow
Business airline Bmi has secured a "prime slot" at London Heathrow for a year-long run of its printed outdoor advert.
Bellwether survey reveals biggest fall in marketing budgets for nine years
The ability for direct marketing companies to retain - and increase - work for existing customers will be paramount in 2009 as last year saw marketing budgets take their biggest hit in nine years,...
Fears for direct marketers as report finds electoral roll opt-outs rising
Direct marketers face steep challenges in targeting their campaigns after it was found the majority of residents in a third of councils have opted out of the edited electoral roll, which is...
Empire launches free customer film magazine
Empire Cinemas has launched Escape - a free customer magazine to be distributed in its multiplexes nationwide.
Supplier round-up
Stay up-to-date with your procurement supply chain thanks to print industry news at your fingertips. This week: Darlington Council chooses printer for residents' mag; Integrity sells Economailer; PLN...
Knowledge group launched to aid print managers
Procurement Leaders Network (PLN) - an international community for procurement executives - has launched a knowledge group focused on marketing services procurement, including print management.
Industry fears as classifieds magazine goes online only
Southernprint has warned of a tough year for the magazine market as classifieds magazine Exchange & Mart announced it is to cease production of its printed edition.
IDM reveals line-up for data management conference
The Institute of Direct Marketing (IDM) has announced the line-up for its annual Data Summit, which tackles the challenges of data management.
Design group teams with printer for BBC charity calendar
The Art of Design has enlisted Shoreham-based Gemini Press to produce this year's BBC Countryfile Calendar, which it is hoped will raise 300,000 for Children in Need.