Industry fears as classifieds magazine goes online only

Southernprint has warned of a tough year for the magazine market as classifieds magazine Exchange & Mart announced it is to cease production of its printed edition.

The title, published by Newsquest – the sister company of the Dorset-based magazine printer Southernprint, which prints the publication – had suffered in the face of online competition such as eBay and Craigslist.

Exchange & Mart has put 80 of its predominantly Poole-based staff in consultation as a result of the decision.

Charles Jarrold, managing director of Southernprint, told PrintWeek: "The magazine market will be tough in 2009 and if paper prices rise further then we may see more titles disappearing.

"It's been clear for a while that the classified market is shifting online. Exchange & Mart's print edition had proved important in shifting traffic online, but the website but became a strong enough product to stand alone."

He added that the consumer magazine market was holding up well, despite a general dip in sales.

ABC's last figures on Exchange & Mart are from 2007, when it had a circulation of 21,754.

February's Exchange & Mart will be the last printed edition.