Marketing

UK outdoor advertising host 75Media has acquired 595 new roadside paper billboards, doubling its billboard portfolio and leapfrogging competitors to become the UK’s second-largest roadside billboard...

Global advertising spend is due to breach the $1trn (£760bn) mark for the first time, thanks to massive growth in spending through tech giants Meta, Amazon and Alphabet.

Route 1 Print, the trade arm of the £58m Bluetree Group, has launched a loyalty scheme offering discounts and rewards to return customers.

Publishing house Hearst has released a special edition Taylor Swift bookazine, printed by specialist short- and medium-run magazine printer Warners Midlands.

Digital card specialist DPS Digital has merged with its sister company Intervino to form a full service e-commerce agency.

West Yorkshire mailing and print marketing company The Flow Group has launched a new web-based leaflet distribution portal that allows customers to create a mailed leaflet campaign in just five...

Google has abandoned its plan to block third-party cookies from its Chrome browser, four years after announcing it would do so, in a move that bolsters digital advertisers' position.

The UK has seen its strongest upward revision to marketing budgets in a decade, with companies’ financial prospects at their most positive in nearly three years, according to new research.

Retail marketing group Altavia has merged two of its subsidiary agencies into a single entity, called Altavia UK.

Family-run business PSE Agency has appointed Melissa Shackleton in the new role of managing director, marking the team’s first executive shake-up since the company was formed 30 years ago.