The one-off publication, running to 100 pages including covers, features more than 100 “iconic photos” from the star’s career, covering her early years, shows, style, and personal life.
Landing in time for Swift’s five sell-out Wembley dates from 15-20 August, the bookazine marks the launch of Hearst Entertainment Group’s Living Legends series of perfect-bound bookazines.
Measuring 203x279mm, the edition was printed on 90gsm uncoated stock with 200gsm covers, at a print run of 20,000.
Hearst has launched significant marketing efforts to tie the bookazine in with Swift’s blockbuster tour, hosting a dedicated brand activation event on Friday 16 August at Wembley Central Station, where fans will be able to buy a concert bundle including the bookazine and a limited edition ‘Swiftie’ hat.
Hearst has likewise partnered with entertainment retailer HMV for the first time, to distribute the bookazine across its stores and online network. Hearst has even distributed more than 300 copies to London hotels in advance of the concert dates to catch fans as they travel to the capital.
Siobhan Wykes, Hearst UK editorial director for entertainment, said: “This is the first in a new series of Living Legend bookazines that will run throughout 2025, focusing on some of the world’s biggest stars.”
For the US singer's previous run of Wembley concerts in June, Ashford large-format firm Graphic Point worked through the night to beat a tight deadline and install a bespoke staircase graphic.
