Going live 19 August, the opt-in scheme has been developed in two parts. The first, which rewards consistent spenders, offers up to 10% off to online customers, based on their last month’s spend.

The second is a points-based system, much like that used by supermarkets: for every pound spent, customers earn points that can be redeemed for discounts on a range of brands, or for store credit.

The firm is likewise running giveaways for participating printers – with the first prize up for grabs a £2,500 holiday package.

Jack Parks, head of Route 1 Print, told Printweek that the team had been working hard behind the scenes over the summer to launch in August.

He said: “We’re delighted to finally be able to launch.

“We’ve always wanted to create something that truly gives back to our customers, and over the last few months, we made it a priority to bring this vision to life.

“We focused on getting everything ready to go live before September, which is our busiest time of the year. Our customers’ demands increase significantly during this period, so we wanted to launch the rewards scheme in time to give them something extra when they need it most.”

Parks added that he felt the scheme was a way of “saying thank you” to loyal customers.

“Our goal wasn’t just to reward customers for their spend with us—we wanted to go a step further and ensure that our clients’ investments in high quality print for their clients could also translate into tangible benefits beyond the print itself. Whether it's investing in new technology for their business or contributing to a “big shop” at Christmas, our rewards scheme offers flexibility and real value.

“Importantly, this program is designed to be inclusive. It doesn’t matter if you're a business that spends thousands on print each year or one that places just a few orders; everyone has the opportunity to be rewarded.”