According to the company, this unique and easy method to personalise and decorate all kinds of shoes and footwear is based on tried and tested DTF and traditional toner-based transfer processes.

Using a combination of toner-based print and DTF transfers, full colour images can be applied directly to almost any type of footwear including trainers, sliders, sports boots, safety shoes and even sandals by simply using one of the many hand-held irons designed for intricate transfer applications and used extensively within the existing craft market.

The printed and cured transfers are easily applied to almost any part of the footwear with minimal risk of damage or rejects.

The company said that the finished transfer is vibrant and more importantly durable and highlighted the simplicity of the process and the advantages of the transfer technology it’s based on, which include no cutting, no weeding, and no pre-treatment. In additional claims it offers full colour digital transfers at the lowest cost ever.

Jim Nicol, managing director, stated: “At the moment, globally the choice of personalisation to footwear is limited and also very expensive.

“The offerings from some of world-leading sports shoe brands is restricted to simple single colour names with a limited choice of positioning. Print businesses and retailers can now create custom footwear easily, quickly and profitably.”

For further details, samples or to arrange a demonstration contact sales@themagictouch.co.uk