Avery Dennison has launched of Embelex, a full-service ecosystem for on-product branding, Embelex supports customisation, personalisation, and smart solutions in the apparel, footwear, and accessories manufacturing markets.

Avery is a global supplier of on-product branding and supporting technology, helping bring brands, much-loved institutions, and sports teams to life through heat transfers, embroidery, patches, and badges.

Now with Embelex, a journey of rapid growth is planned.

Steve Mason, vice president, and general manager, EMEA & Americas and Embelex lead at Avery Dennison RBIS said: “Speed and scalability are at the heart of the Embelex offer. Brands and organisations want to customise products, but they also want on-demand manufacturing, just-in-time delivery, and as little waste as possible to meet their sustainability credentials.

“Embelex exceeds these expectation.”

The custom apparel market is set to accelerate at CAGR of 5.8% by 2025, incremental growth of US$1.13bn, according to industry analysis. Fueling the change is the increasing consumer demand for personalisation and hyper-relevance. Global research by Accenture has found that 84% of consumers are interested in personalised products, and many would not hesitate to pay more to get them.

Jeremy Bauer, global commercial director, Embelex at Avery Dennison RBIS added: “Our on-product branding is already seen around the world on some of the biggest names in sports, including English Premier League, Futbol Club Barcelona and Real Madrid. But Embelex reach extends far beyond the pitch, from high fashion brands to high street retailers where leading designers, brands, and apparel suppliers are using decorative elements to bring their designs to life.”

To discover how Embelex can support your business, click here

This is a Printweek showcase news story, this sponsored article was editorially controlled by the submitting company