If you don’t know how to do something, after a few minutes on the computer you can work it out. We specialise in small- to medium-run direct mail, with an average run of 150,000 to 300,000 packs, which may have anything up to 12 inserts.

We have to constantly meet deadlines and time pressures without letting standards slip. PrintNet T, compared with GMC’s previous PrintNet 3, is a lot cleverer both in handling data and how it’s presented to the page, even in how we process it before it gets to production.

There’s been a big reduction in reprogramming and development times. For example, you only have to define a component once and this can be used in a document in any position.

Darren Crawford, managing director, Additions 4DM and 4DM Group