Taking two stands, the wide-format manufacturer will display a number of printers across both shows simultaneously.

Making their UK debut are the recently-released high-gamut printer for 3D substrates, the VersaStudio MO-240, the VersaStudio BY-20 direct-to-film (DTF) ink printer, and the VersaStudio’s first flatbed UV printer, the BD-8.

“Both Printwear & Promotion and Sign & Digital have always been important dates on the Roland DG calendar, which is why we have chosen to exhibit at both shows simultaneously,” said Rob Goleniowski, Roland DG’s head of sales for UK & Ireland.

“Beyond the unveiling of innovations, these events offer precious opportunities for us to engage with customers to understand their preferences and business growth needs.”

“It also provides us with the opportunity to understand the challenges our customers face, what they need from their print solutions and determine how we can best support them to establish and grow their business,” he added.

“We will also be showcasing other Roland DG products like the DG Connect software app, and our Roland Care team will be available to discuss our support and warranty packages. We look forward to welcoming everyone.”

Other printers on show at Roland’s stands include its TrueVis AP-640 resin printer, shown at Sign & Digital alongside its TrueVis LG-640 UV printer/cutter, and VersaObject EU-1000MF flatbed.

Roland’s stands at both shows are on booth H30, in halls 1 and 2. The show opens on Sunday (25 February) and will conclude on Tuesday (27 February).