The firm launched its eponymous new e-commerce system two months ago.
“I saw that there was a problem with printers not generating enough business. They’re very busy working in their factories, so they’re not focusing enough on sales,” said Printergage founder Bradley Jones, who has 20 years of industry experience.
“In addition they often can’t afford to emply a sales rep, so this bridges the gap by allowing them to increase sales and revenue without breaking the bank.”
The software enables users to upload unlimited print products with unlimited options including leaflets, banners, flyers and posters, business stationery and bound documents as well as outsourced items such as promotional clothing and screen-printed items.
The firm offers Printergage for a fixed monthly rate on 30-day terms. “We found that printers didn’t want to be tied into long and lengthy contracts which is why we give them 30-day terms. This gives them our off-the-shelf package, which is essentially a very high-end web-to-print software package,” said Jones.
The engine enables clients to attract new business through targeted SEO and Printergage has a SEO and social media division to help with this.
“A lot of printers don’t know about SEO, or haven’t got enough time to do it. It’s pointless having a brilliant website if people can’t find it,” said Jones.
“If a client decides to use us, we find out what it is they are doing to increase traffic and what they’re doing on social media.”
The sales engine lets end-users of the software to check pricing, create estimates and place orders themselves.
It also gives them a ‘job progress’ report, which tells them where their job is in the factory’s system and when it's been dispatched. This lets the customer track their order without having to phone for an update.
The firm already has five clients, three that are live already and two that will go live next month. This includes two printers and three print brokers.
“A lot of printers are still very cautious about going online for a number of different reasons whereas print brokers are seeing it as a very good opportunity to increase revenue. We’ve got a good success rate at the moment and to get 200 clients in the UK would be brilliant,” said Jones.
“But our aim is to take it to Europe, the Middle East and overseas. We’ve already got four UK-based clients and one in southern Spain and we’re now looking at Germany and Sweden.”
