St Neots-based Dufaylite manufactures a range of 100% recyclable paper honeycomb and board products for used in packaging and construction, as well as graphics and display.
Previously, Ultra Board was sold directly by the manufacturer and on an ad hoc basis by various merchants, including Premier.
The new partnership will involve Premier becoming the exclusive Ultra Board stockist for the UK, with the product available via its 16 sites across the country.
Ultra Board Graphic can be used as an alternative to rigid and foam PVC. It features a 100% recycled core and FSC-certified white paper facings.
The Ultra Board universal range is light, strong and available in three thicknesses and can be deployed in retail displays and for other creative applications.
Meanwhile, the new Ultra Board 3D White has a bright white core and is pitched as a “genuine alternative to MDF, corrugated centre, foamboard and polypropylene sheets”.
Matching width Ultra Board self-adhesive and fully recyclable edging is available in white or black.
Dufaylite managing director Ashley Moscrop said he was delighted to be working with Premier.
“We are extremely proud of our eco credentials and are fully committed to sustainability which is a common goal and real synergy between both of our businesses.
“We are already one of the leading sustainable suppliers throughout Europe and this partnership will further strengthen our position in the UK, enabling us to reach even more customers,” he said.
Brad West, display graphics business development director at Premier, described Ultra Board as “a perfect addition” to the merchant’s range thanks to its wide range of potential uses for 1D, 2D and 3D point-of-sale displays, and for a wide variety of projects, from long term installations to one-off displays and pop-ups.
“Like many other products that we supply, there are no creative limits when it comes to the use and application of Ultra Board and this development enables us to offer another excellent product with our ‘Premier Service’, next day deliveries throughout the UK,” he said.
Premier can deliver most of its product portfolio on a next day delivery service, with some available for same day deliveries.
