The premium quality cast films, which are available with immediate effect, come in five colour-shifting iridescent shades; Fresh Spring, Urban Jungle, Rushing Riptide, Rising Sun and Roaring Thunder.

They are designed for use in the vehicle and graphics markets where special film effects are required together with a high-quality finish and cost-effective full-colour wrapping.

Europoint said the films conform well to irregular substrates and that Avery Dennison’s patented Easy Apply RS feature allows for faster positioning and helps to prevent bubbles during application.

The range is also said to have high durability and outdoor performance, including strong UV, temperature, humidity, and salt-spray resistance.

Europoint service centre manager Margaret Smith said the company is confident that the range will be popular with clients.

“Our in-house conversion facilities enable us to deliver our customers’ exact requirements on a next-day basis.

“Together with our experienced sales team, we are able to help customers specify the right Avery material for their needs.”

The 81µm thick films are available in 1.52m-wide rolls of up to 25m in length. The firm did not reveal the cost of the films but said it is in line with Avery Dennison’s metallic wrap films.

Europoint supplies materials to the UK POS, signage and digital printing sectors.

Last year the business, which was rescued from administration following the collapse of Paperlinx UK, started distributing Brett Martin products. It also stocks brands including Oracal, Dtec, Neschen, Skybond, Euroflute, Foamalux, Altuglas Acrylic and Lexan Polycarbonate.