Actually, strictly speaking, there probably are a few things that could have a more positive effect, for example, higher wages and lower prices for the first two groups and lower wages and higher prices for the last.

But then, compared with those two scenarios, all of sudden, winning a PrintWeek Award begins to look like the easy option.

And there are certainly things you can do to make the most of your chances. First and foremost is to actually enter, because if you don’t your chances of winning are precisely zero.

Hopefully, that’s a fairly obvious way of dramatically increasing your chances of winning, but for some slightly more insightful suggestions turn to page 8 or visit the awards website (www.printweekawards.com).

It’s also worth remembering that you’re not restricted to entering just one category (although you are restricted to one entry per category) so have a good look at the available awards and their criteria to see which might apply to you.

If you still decide not to enter, any claims you might make that your company is better than one that is shortlisted will carry a lot less conviction.

Whereas the marketing opportunities (or bragging rights, depending on your point of view) of being shortlisted – or even winning – are virtually endless. 

Darryl Danielli Editor, PrintWeek