Is it that they’re judged by an independent panel of leading print buyers and industry experts who, where possible, judge the entries ‘blind’ to ensure impartiality?

Or perhaps that the quality awards consider a body of work, not just one sample, to illustrate that the winning companies have proven themselves thoroughbreds, rather than one-trick ponies?

Maybe it’s because the performance categories are designed to ensure that the entering companies are judged on clearly defined criteria to ensure a fair comparison that stands up to any scrutiny?

Then there’s the fact that first-time entrants, large and small, have got just as much chance of winning one of the prized Prism trophies as a company that boasts a trophy cabinet fit to burst.

Then again, it could just be that being crowned one of our winners has proven benefits when it comes to getting your foot in the door with new clients and helping you to win their business?

Or it could just be the simple fact that your business being lauded in front of 1,000 people on the industry’s night of nights in London’s grandest venue, not to mention thousands of buyers and fellow printers that read the magazine or website, gives you and your team the kind of warm and fuzzy feeling you get when your congratulated by a client for a job well done, just on a much, much bigger scale.

The truth is that it’s all the above and more.

It’s proof positive that the pride you have in your company is well placed and, more than that, it’s all the evidence you need to remind yourself that all the blood, sweat and tears you spilled over the past year were not in vain. 

The PrintWeek Awards are open and waiting for your entry, for more information visit printweekawards.com.