Why did you get into printing?
Through writing about direct mail back in the early 1990s
What would be your dream job?
Newspaper editor
What would you most like to print?
My daughter's first book
Who or what do you hate the most?
Hypocrisy
Who do you admire most in the industry?
Janice Reed, head of design at Jardine Lloyd Thompson, as she is knowledgeable, professional and entertaining
What is your favourite phrase or saying?
Only good original thought becomes dogma
What is your greatest luxury in life?
Doing nothing
What is the strangest job you've ever done?
Working in the laboratory at a marzipan factory
Who would you like to be stuck on a desert island with?
My dad
What is your greatest ambition?
To make a film
What's your greatest fear?
Dentists
Which celebrity would you like to get out of here? Why?
Max Clifford - he should know better
Where would you like to be right now?
Asheville, North Carolina
What is the worst kind of print?
The kind that spreads hate
Q&A: Kevin Godfrey
Kevin Godfrey is marketing and communications manager at Service Point. He is 45 years old and enjoys rugby, sailing and fly fishing. He once worked in a marzipan factory's laboratory and his biggest fear is dentists. Whether one is the product of the other we do not know, but the coincidence is striking...
