The latest software features a new Ad Booker and Ad Chaser module, as well as live KPI reporting and an update to the eMag digital editions module.

Wyndeham Press Group business development director Les Pipe said: "We've been listening to customers and the marketplace as a whole and, as a result, we've improved and redesigned Emagine from the ground up.

"The latest version is the single, integrated system that publishers need to create, manage and deliver their titles, streamlining the entire production process to deliver real-time and cost-savings."

Emagine's Ad Booker module allows users to interface with many of the existing external ad-booking systems, removing the need for publishers to double enter booking data.

The Ad Chaser module is an automated copy-chasing system that replaces the time-consuming process usually encountered once an ad is booked into the system.

Wyndeham said the beta version of the system, which has been available for review by current users, had been "extremely well received".

Emagine's eMag digital editions module has been updated to make it faster and to include a full screen view with zoom capability. Digital editions are created automatically in real-time as pages are processed.

Wyndeham also used the annual publishing show to launch Emagine Lite, the free entry level version of its online production system.