“The Heidelberg replaces a Xerox 7000AP and because it has a bigger sheet size we needed to upgrade the guillotine too,” said managing director Iain Wyeth.

The five staff wide-format and digital commercial printer installed the press in November and, according Wyeth within in a week of it going into production he “would not hesitate to recommend it”.

The company, which is based in Alton, specialises in short-run, high-quality work for business customers in the surrounding area. However, it also boasts a client list that includes BMW, MG, Porsche, and Rolls Royce.

According to Wyeth 2013 has been a tough, but a profitable year for the business.

“Sales are down slightly, so we’re working a lot harder to stay still, but we’ve been working hard on our costs and that’s having a positive impact,” he said.

While the Linoprint replaces a Xerox 7000AP, the company has retained two black and white and one colour Xerox machine, as well as a one Konica Monolta.

The Linoprint is a rebadged Ricoh Pro C751 and, according to Wyeth, the company did look at installing the Ricoh version although it ultimately opted for the Heidelberg iteration.

“Heidelberg understands the trade and has the expertise and support we need,” he said.