The company will use the printer, which was installed at its Mitcham premises earlier this week, to produce six-page products and four-page landscape work. It will mainly be used for short runs but the firm also plans to look at opportunities for personalisation, versioning and variable data generally going forwards.

“We believe that having this technology will extend the work we can offer to our existing clients and allow us to take on more digital work,” said director Graeme Sibley.

The C751, which is capable of printing up to 75 A4 ppm on media up to 300gsm, is billed by Heidelberg as its entry-level digital colour press.

Sibley said: “It gives us a lot of options, more than other systems we looked at. It's not litho quality but it’s close.

“We have Heidelberg litho and pre-press equipment and that experience makes us confident in the advice, knowledge, expertise and support infrastructure.”

Trio also operates a range of Heidelberg litho presses including a 10-colour B2 Speedmaster CD 74, a six-colour B3 Speedmaster SM 52 and a two-colour Speedmaster SM 72.

It considered alternatives from Xerox but found the Ricoh-OEM Linoprint C751 to be the best fit for its requirements in terms of the capabilities, footprint and flexibility of the press.

The company, which has 17 staff, produces a range of general print for charities and customers in the B2B, publishing and events industries.